Challenges are often solved through innovation, which is recognized every year by the GENIO Innovation Awards, promoted by Vocento with the strategic consultancy SCOPEN, which recognizes creativity in communication, recognizes companies and professionals who have demonstrated the greatest effectiveness in marketing and communication strategies, as well as its adaptation media world that is constantly changing.
The awards will celebrate their 17th edition next year with Murcia as the venue, with the help of the newspaper ‘La Verdad’, which will host the edition that will take place on the 13th and 14th of March. “A medium that has served as a witness and narrator of the life of the people of Murcia and the episodes that have marked the future of this country,” said Rafael Martínez de Vega, CEO of CM Vocento.
In 2024, it will be 10 years since Vocento developed the prizes, made them more attractive, with a travel format and included a day of inspiring and different conferences on innovation, symbolized and recognized personalities such as CSIC biochemist Carlos Briones, psychiatrist and popularizer Marian Rojas Estapé , the versatile Jesús Calleja, the chefs David de Jorge and Andoni Luis Aduriz, the neuroscientist Manuel Martín-Loeches or the journalist and writer Mikel Ayestarán.
The award has established itself as a comparative innovation award in communication in the sector and broke attendance records last year. “This year, artificial intelligence was incorporated into the form to identify which advertising pieces are using this technology in marketing and communication,” said Kika Samblás, partner and managing director of SCOPEN, at the presentation event.
At the event, which took place in the Vocento building, the different editions of GENIO were evaluated with a commemorative video featuring various participants from previous editions, highlighting that over the sixteen years of these awards, 795 advertisers, 453 agencies participated and presented up to 3,411 works. “Last edition we had up to 58 new advertisers and 50 new participating agencies and when we look at the satisfaction figures, we can see that the team we work with at GENIO is doing a little better every year to keep everyone entertained,” he announced Samblás, which highlighted Mahou San Miguel, Vodafone and the Government of Navarre as the most awarded advertisers since the start of the competition in 2007. All historically recognized brands, but also agencies of the caliber of iProspect or McCann, which accumulate up to 16 trophies.
Presentation of candidacies for the GENIO Innovation Awards 2024
The registration period – completely free of charge – started on November 6 and ends on January 9 for the registration areas: Innovation in Marketing, Communication and Media Use or Innovation in Product Design and Service Design.
Jury of the GENIO Innovation Awards 2024
Following the line-up established several editions ago, a panel of industry professionals from advertising companies, media, creative, digital and consulting agencies was formed.
On this occasion, it will be founded by Sonia Granados, Marketing Commercial & Clean Energies Cepsa, Ícaro Moyano, Chief Strategy Officer GroupM, Sara Vega, Marketing and Communication Director FNAC, Angélica Hernández, Global Brand Director Mahou San Miguel, Victor Blanco, Executive Creative Director PS21, Paulo Areas, Chief Creative Officer VMLY& R, Marion Racine, Chief Marketing Officer KFC, Juanma Soriano, Creative Director Spokesperson, Jesús Moya, Strategic Engagement Founding Partner & Head of SEO SIDN Digital Thinking, Lucía Angulo, Managing Director & Head of Creative Business Accenture Song , Jesús Moradillo, CEO of Apache, Julio Gálvez, Executive Creative Director of Bungalow25, Javier Recuenco, CEO of Performics, Isahac Oliver, Partner and CEO of &Rosás, Juan Hevia-Aza, Marketing and Events Director of Vocento, Mireia Pousa, Director of Media and Naturgy’s branded content strategy, Roger Sendra, CEO of Dentsu Media BCN. Rafael Martínez de Vega, CEO of CMVocento, and Kika Samblás, partner and managing director of SCOPEN, will act as secretaries of the jury
This year, Dentsu will once again be the main sponsor of the awards, which have already established themselves as references in the advertising industry sector. Hyundai will be the “Official GENIO Car” for 2024.
